BUAD 307
Marketing
Fundamentals

 

 

 

FINAL EXAM REVIEW

Price as a Ratio and Ways to Change a Price

PowerPoint Narration

Conceptualizing price. A logical examination suggests that price should be defined as

That is, we need to consider the quantity you receive as well as the amount of money you have to fork out.  To say that gasoline costs $1.29 is meaningless outside the context that this cost is per gallon.