BUAD 307
Marketing
Fundamentals

 

 

 

MIDTERM REVIEW

05--“Win-win” deals

PowerPoint Narration

In some cases, it may actually be profitable for companies to do good deeds. This may be the case, for example, when a firm receives a large amount of favorable publicity for its contributions, resulting in customer goodwill and an enhanced brand value. A pharmacy chain, for example, might pay for charitable good to develop information about treating diabetes. The chain could then make this information on its web site, paying for bandwidth and other hosting expenses that may be considerably less than the value of the positive publicity received.

Main Midterm Review Page