BUAD 307
Marketing
Fundamentals

 

 

 

MIDTERM REVIEW

05--Industry-Charity Partnerships

PowerPoint Narration

A potential for a triple “win-win-win” opportunity exists when a sponsor—in this case, a retrial chain—pays for all the expenses for a benefit concert tour.  A singer donates his or performance.  A non-profit organization benefits from the revenue.  The sponsor benefits both from the favorable publicity and the reality that the only place you can buy a ticket is on its web site, thus generating traffic and interest.  An aging performer whose fans are now in their prime earning years may like to be able to fill large concert venues again and may have a book or a role in a movie to promote.

 

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