BUAD 307
Marketing
Fundamentals

 

 

 

MIDTERM REVIEW

06--The Cultural Environment

PowerPoint Narration

The culture of a country or region involves not just behaviors but also values, expectations, and perceptions in the World.  Firms operating in the U.S. will tend to face customers who will value individuality more than is the case in certain other countries.  The culture of a country may also impact the extent to which status differences among individuals are emphasized or deemphasized.  There is also some evidenced that there are differences in the attributions made for certain medical conditions.

 

Main Midterm Review Page